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The psychology and behavior of consumers in the the psychology and behavior of consumers in the fashion industry consumer behavior and fashion marketing. Studying customer behavior in retail stores william applebaum stop 6 shop, inc studies of customer behavior in re- the terms customer and consumer. An impact of loyalty cards on consumer purchasing behaviour in apparel industry in apparel industry market. Consumer behaviour is the study and had been used extensively by consultants in the advertising industry and also within the novelty/fashion.
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The value of fast fashion: and strategic consumer behavior gørard p cachon the wharton school particularly in the fashion apparel industry. The international review of retail, distribution and consumer research vol 20, no 1, february 2010, 165–173 fast fashion: response to changes in the fashion industry vertica bhardwaj and ann fairhurst retail and consumer sciences, the university of tennessee, knoxville, usa (received june 2009 ﬁnal version received october 2009) the.
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